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S’More partners with HopeLine to raise money & fight the mental health crisis of COVID-19

Updated: May 18, 2020

Given the massive uptick in mental health demands in the country, S’More is joining forces and mobilizing its community to help. S’More is launching a campaign, called “Social Distance is Not Emotional Distance” which will raise money and visibility to help HopeLine handle the elevated level of service needed to support the surge in demand brought on by the Coronavirus. For each new conversation started on S’More, a $1 donation will be made to HopeLine. The aim is to get people chatting, create connections, and make people realize that they are not alone.

S’More launched earlier this year as a reaction to the superficial, selfie obsessed online dating culture that made catfishing, ghosting, unsolicited nudes and otherwise bad behavior commonplace. S’More has built a community around security, kindness, and respect. The app focuses on getting to know a person before deciding if you like them and before you see them. The more you interact and chat with a person, the more their photos unblur and their private and visual content unlocks.

“Effective immediately, we are redirecting a large chunk of our marketing spend towards this important initiative, because social and emotional connectedness matters now more than ever.” says Adam Cohen-Aslatei, CEO of S’More “Our community has been asking how they can help and now we’ve created the perfect partnership to do good and strengthen our larger community. Social distancing is not emotional distancing and we need to make sure that we stay connected during this time of physical separation.”

“We’ve been providing mental health services for nearly 50 years, and in times of crisis it becomes a real challenge to deploy the resources necessary to meet the need at hand.” says Lauren Foster Executive Director of HopeLine “This partnership uniquely allows one community to support another through the power of connection and it could not come at a more appropriate time. Coronavirus has led HopeLine to a run on virtually all of our resources and we don’t anticipate the need dissipating anytime soon.” S’More will also help spread awareness of HopeLine’s services across channels.

Download S'More and join the fight!

Follow S'More and HopeLine on Instagram @smoredate and @hopelinenc

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